Placement and promotion strategies to increase sales of healthier products in supermarkets in low-income, ethnically diverse neighborhoods: a randomized controlled trial.

@article{Foster2014PlacementAP,
  title={Placement and promotion strategies to increase sales of healthier products in supermarkets in low-income, ethnically diverse neighborhoods: a randomized controlled trial.},
  author={Gary D. Foster and Allison Karpyn and Alexis C. Wojtanowski and Erica M. Davis and Stephanie E. Weiss and Colleen Brensinger and Ann M Tierney and Wensheng Guo and Jeffery P. Brown and Carly Spross and Donna Leuchten and P. J. Burns and Karen Glanz},
  journal={The American journal of clinical nutrition},
  year={2014},
  volume={99 6},
  pages={1359-68}
}
BACKGROUND The greater presence of supermarkets in low-income, high-minority neighborhoods has the potential to positively affect diet quality among those at greatest risk of obesity. In-store marketing strategies that draw attention to healthier products may be effective, sustainable, and scalable for improving diet quality and health. Few controlled studies of in-store marketing strategies to promote sales of healthier items in low-income, high-minority neighborhoods have been conducted… CONTINUE READING
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