Pikachu's Global Adventure: The Rise and Fall of Pokemon

@inproceedings{Tobin2004PikachusGA,
  title={Pikachu's Global Adventure: The Rise and Fall of Pokemon},
  author={J. Tobin},
  year={2004}
}
Initially developed in Japan by Nintendo as a computer game, Pokemon swept the globe in the late 1990s. Based on a narrative in which a group of children capture, train, and do battle with over a hundred imaginary creatures, Pokemon quickly diversified into an array of popular products including comic books, a TV show, movies, trading cards, stickers, toys, and clothing. Pokemon eventually became the top grossing children's product of all time. Yet the phenomenon fizzled as quickly as it had… Expand
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