Pii: S0263-2373(02)00101-9

Abstract

Corporations are beginning to realize that the proverbial ‘if we only knew what we know’ also includes ‘if we only knew what our customers know.’ The authors discuss the concept of Customer Knowledge Management (CKM), which refers to the management of knowledge from customers, i.e. knowledge resident in customers. CKM is contrasted with knowledge about… (More)

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Cite this paper

@inproceedings{Gibbert2002PiiS, title={Pii: S0263-2373(02)00101-9}, author={Michael Gibbert}, year={2002} }