Picturing the Winter Olympics: the opening ceremonies of Nagano (Japan) 1998 and Salt Lake City (USA) 2002.

@article{Tomlinson2005PicturingTW,
  title={Picturing the Winter Olympics: the opening ceremonies of Nagano (Japan) 1998 and Salt Lake City (USA) 2002.},
  author={Alan Tomlinson},
  journal={Tourism Culture \& Communication},
  year={2005},
  volume={5},
  pages={83-92}
}
  • A. Tomlinson
  • Published 2005
  • History
  • Tourism Culture & Communication
This article examines the symbolic content of large-scale sporting events as expressed in the opening ceremonies of the Winter Olympic Games of 1998 (Nagano, Japan) and 2002 (Salt Lake City, USA). Such internationally broadcast events are claimed widely to contribute to the transformation of a city’s or a region’s image, and to potential concomitant—and predominantly economic—benefits. Drawing upon the live coverage of these events by the British Broadcasting Corporation (BBC), the article… Expand
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