Pictures of Me: User views on the representation of need in homelessness fundraising appeals

@inproceedings{Breeze2012PicturesOM,
  title={Pictures of Me: User views on the representation of need in homelessness fundraising appeals},
  author={Beth Breeze and Jon G. Dean},
  year={2012}
}
There is a long-standing ethical debate regarding the ‘right’ representation of recipients in charity marketing materials that are intended to accurately define and represent social problems whilst also prompting the maximum response in voluntary income. The study presented in this article makes a contribution to that debate by highlighting the views of charity beneficiaries regarding their representation in fundraising campaigns. Drawing on data from five focus groups conducted in cities… CONTINUE READING
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