Physicians’ perceptions of medical representative visits in Yemen: a qualitative study

@inproceedings{AlAreefi2013PhysiciansPO,
  title={Physicians’ perceptions of medical representative visits in Yemen: a qualitative study},
  author={Mahmoud Abdullah Al-Areefi and Mohamed Azmi Ahmad Hassali and Mohamed Izham b. Mohamed Ibrahim},
  booktitle={BMC health services research},
  year={2013}
}
BACKGROUND The pharmaceutical industry invests heavily in promotion, and it uses a variety of promotional strategies to influence physicians' prescribing decisions. Within this context, medical representatives (MRs) are the key personnel employed in promoting their products. One significant consequence of the interactions between physicians and medical representatives is a conflict of interests which may contribute to the over prescribing of medications and thus negative effects on patients… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

Explore Further: Topics Discussed in This Paper

References

Publications referenced by this paper.
Showing 1-10 of 30 references

Interactions between physicians and industry: a guide for clinicians. FOCUS: The Journal of Lifelong Learning in Psychiatry 2007, 5(4):398–406

MD Jibson
Al-Areefi et al. BMC Health Services Research • 2013
View 2 Excerpts

A qualitative study exploring medical representatives ’ views on current drug promotion techniques in Yemen

MA Al-Areefi, MA Hassali, Ibrahim MIBM
Journal of Medical Marketing : Device , Diagnostic and Pharmaceutical Marketing • 2012

Impact of pharmaceutical promotion on healthcare professional ’ s practices and behaviour : views from general practitioners , medicine dispensers and medical representatives in Yemen

AY Al-Hamdi, MA AhmadHassali, Ibrahim MIM
Journal of Medical Marketing : Device , Diagnostic and Pharmaceutical Marketing • 2012

MIBM: A qualitative study exploring medical representatives’ views on current drug promotion techniques in Yemen

MA Al-Areefi, MA Hassali, Ibrahim
Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing • 2012
View 1 Excerpt

MIM: Impact of pharmaceutical promotion on healthcare professional’s practices and behaviour: views from general practitioners, medicine dispensers and medical representatives in Yemen

AY Al-Hamdi, MA Ahmad Hassali, Ibrahim
Journal of Medical Marketing: Device, Diagnostic and Pharmaceutical Marketing • 2012
View 1 Excerpt

Pharmaceutical representatives' beliefs and practices about their professional practice: a study in Sudan.

Eastern Mediterranean health journal = La revue de sante de la Mediterranee orientale = al-Majallah al-sihhiyah li-sharq al-mutawassit • 2012
View 2 Excerpts

Similar Papers

Loading similar papers…