Physicians, patients, and Facebook: Could you? Would you? Should you?

  title={Physicians, patients, and Facebook: Could you? Would you? Should you?},
  author={Joy Peluchette and Katherine Karl and Alberto Coustasse},
  journal={Health marketing quarterly},
  volume={33 2},
This article investigates the opinions of physicians and patients regarding the use of Facebook to communicate with one another about health-related issues. We analyzed 290 comments posted on online discussion boards and found that most (51.7%) were opposed to physicians being Facebook "friends" with patients and many (42%) were opposed to physicians having any kind of Facebook presence. Some believed that health care organizations should have a social media policy and provide social media… CONTINUE READING
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