Physician prescribing decisions: the effects of situational involvement and task complexity on information acquisition and decision making.

@article{Chinburapa1993PhysicianPD,
  title={Physician prescribing decisions: the effects of situational involvement and task complexity on information acquisition and decision making.},
  author={V Chinburapa and Lon N. Larson and M Brucks and Jolaine Reierson Draugalis and J. Lyle Bootman and C P Puto},
  journal={Social science & medicine},
  year={1993},
  volume={36 11},
  pages={1473-82}
}
This research utilized conjoint analysis and an analysis of information acquisition to examine the effects of situational involvement and task complexity on physician's decision-making process. The predictive accuracy of the linear model in predicting drug choice across situations was also assessed. A contingency model for the selection of decision strategies was used as a framework in the study. A sample of forty-eight physicians was asked to indicate their preferences and choices for… CONTINUE READING