Corpus ID: 96462049

Physically attractive presenters and persuasion: an experimental investigation of alternative explanations for the "Patzer effect"

@inproceedings{Praxmarer2009PhysicallyAP,
  title={Physically attractive presenters and persuasion: an experimental investigation of alternative explanations for the "Patzer effect"},
  author={Sandra Praxmarer and J. Rossiter},
  year={2009}
}
This experiment was designed to test alternative explanations for the powerful positive effect of the presenter’s facial attractiveness on persuasion found by Patzer (1985). The explanations tested are: (a) a “conscious Patzer effect” whereby the attractiveness of the presenter prompts conscious cognitive-response inferences about the presenter’s expertise and trustworthiness; (b) a “subconscious Patzer effect” whereby attractiveness persuades via beliefs about the presenter’s expertise and… Expand
1 Citations

Figures from this paper

Employee Attractiveness and Customers’ Service Failure Perceptions
  • 14

References

SHOWING 1-10 OF 16 REFERENCES
Source credibility as a function of communicator physical attractiveness
  • 266
  • Highly Influential
Maxims or myths of beauty? A meta-analytic and theoretical review.
  • 1,830
  • PDF
Facial attractiveness is appraised in a glance.
  • 239
  • PDF
The Physical Attractiveness Phenomena
  • 250
The Handbook of Social Psychology
  • 13,061
Beauty and the Labor Market
  • 829
  • PDF
The impact of celebrity spokespersons' perceived image on consumers' intention to purchase.
  • 1,041
Advertising communications & promotion management
  • 445
...
1
2
...