• Corpus ID: 46366758

Physical Evidence and Marketing Performance of Commercial Airlines in Nigeria

  title={Physical Evidence and Marketing Performance of Commercial Airlines in Nigeria},
  • Published 2013
  • Business
The main purpose of this study was to determine the extent to which physical evidence affects marketing performance of commercial airlines in Nigeria. Data collected from 110 crew resource managers, aircraft maintenance personnel, pilots, financial accountants, and customer service managers from 29 commercial airlines in Nigeria were analyzed using Pearson’s r and stepwise regression statistics. It was found that physical evidence dimensions – ambience, personnel competence, and service systems… 

Tables from this paper

Service Quality and Passengers’ Satisfaction of Airline Operations in Nigeria

The study evaluates passengers’ satisfaction with the service quality of international airlines at Murtala Muhammed International Airport, Lagos, Nigeria. The study randomly selects 4 out of 27

The Role of Service Marketing Elements on Customer Loyalty towards Garuda Indonesia

Service Marketing mix is one of many important factors for service based companies to be able determining the strategy of the company. The elements in the service marketing mix is believed to lead to

The Effect of Services Marketing Mix Dimensions on Attracting Customers and Retaining Them: The Case of Jordanian Insurance Companies

This study aims at diagnosing services marketing mix dimensions and their effects on attracting customers and retaining them. The questionnaire was distributed to 150 customers from 15 different

Customers Satisfaction towards some Flight Reservation, Scheduling and Check in Services: The Case of Egypt Air

The main aim of this study is to examine the airline service dimensions during the travel cycle perceived to be important by airline passengers, and to determine which passengers’ perceived service

Marketing Factors that Influence ASEAN Tourists Travelling Outside ASEAN Region: Case Study in Germany

The purposes of this research are to study satisfaction level of ASEAN tourists who travel outside ASEAN countries and examine influencing factors that impact their decision to travel outside

Factors influencing the development of innovative business model in the IT industry

It is found that three factors – environmental transformation, process planning, and people requirements – are particularly useful for firms seeking to enhance the innovativeness of their services, and that service innovation affects the development of innovation-oriented business models.

Influences of Marketing Mix Elements on Ecotourism Clientele - Jimma Zone, Southwest Ethiopia

This study assessed the influence of marketing mix elements (7 Ps i.e. Product, Price, Place, Promotion, People, Process, and Physical Evidence) on ecotourism clientele in Jimma Zone, South West

Influence of Staff Ethical Training Need Assessment on Service Delivery in Mandera County Government, Kenya

: The study purpose was to ascertain influence of staff ethical training needs assessment on service delivery in Mandera County government. This investigation utilized a mixed methodology research

How do Brands compare from the perspectives of the CBBE model: A Comparative study of a Local and International Brand in Nigeria

The CBBE (Consumer Based Brand Equity) model has been invariably used to evaluate the performance of brands in different types of products such as tourism, etc. Not much has been done to compare how



Salesforce Competence Development and Marketing Performance of Industrial and Domestic Products Firms in Nigeria

Many organizations, including industrial and domestic products firms, no doubt, experience sub-optimal or even poor marketing performance. With the notion that sales force performance positively

Surviving in the Airline Business with a Brand Image; Perceptions of Travel Agency Ticketing Employees on Turkish Airlines

Turkish Airlines‟ (TK) brand and brand equity, risk and technology management of the company as perceived by the ticketing employees (TE) were questioned in this study, taking into consideration the

Marketing Performance Measurement Ability and Firm Performance

Marketing practitioners are under increasing pressure to demonstrate their contribution to firm performance. It has been widely argued that an inability to account for marketing's contribution has

Sales Force Competence: Its Nature, Need, and Dimensions in Selling Contexts for Sustainable Economic Development

This paper is a conversation on professional competence in sales job. It examines the nature of sales force competence, its need, and the dimensions required in business-to-business and consumer

Principles of Marketing

Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is rich in topical examples and applications that show the major decisions that marketing

Measures of marketing success

A mismatch of the meaning of “success”, as perceived by researcher and the firms researched, renders research less relevant and possibly, where the firm's resources are not directed at the goals

Service quality to service loyalty: A relationship which goes beyond customer services

The premise of 'quality of service' as the competitive edge in gaining market leadership has been well recognized both in academic research and by leading service organizations. However, it has

From intangibility to tangibility on service quality perceptions: a comparison study between consumers and service providers in four service industries

Intangibility is one of the distinctive characteristics of service. However, the literature also highlights “tangibles” as one of the basic service quality dimensions. Investigates the importance of

The augmented service offering for perceived and actual service quality

Although the augmented service offering model is a popular descriptive paradigm in marketing, little research has been done to empirically test its relationships with service quality in the service