• Corpus ID: 46366758

Physical Evidence and Marketing Performance of Commercial Airlines in Nigeria

@inproceedings{2013PhysicalEA,
  title={Physical Evidence and Marketing Performance of Commercial Airlines in Nigeria},
  author={},
  year={2013}
}
  • Published 2013
  • Business
The main purpose of this study was to determine the extent to which physical evidence affects marketing performance of commercial airlines in Nigeria. Data collected from 110 crew resource managers, aircraft maintenance personnel, pilots, financial accountants, and customer service managers from 29 commercial airlines in Nigeria were analyzed using Pearson’s r and stepwise regression statistics. It was found that physical evidence dimensions – ambience, personnel competence, and service systems… 

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