Physical Attractiveness and the “Nice Guy Paradox”: Do Nice Guys Really Finish Last?

  title={Physical Attractiveness and the “Nice Guy Paradox”: Do Nice Guys Really Finish Last?},
  author={Geoffrey C. Urbaniak and Peter R. Kilmann},
  journal={Sex Roles},
The nice guy stereotype asserts that, although women often say that they wish to date kind, sensitive men, when actually given a choice, women will reject nice men in favor of men with other salient characteristics, such as physical attractiveness. To explore this stereotype, two studies were conducted. In Study 1, 48 college women were randomly assigned into experimental conditions in which they read a script that depicted 2 men competing for a date with a woman. The niceness of 1 target man's… 

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