Photo Based Observation Method: How to Quickly Observe the Behavior of the User

Abstract

Although users are still important in ever-changing mobile market, the time for understanding needs of the users is limited. In this context, we have utilized photos in observing the users in PBO method (Photo Based Observation Method) with which the behavioral pattern of the users can be easily and quickly discovered. PBO method has a 5-step research… (More)
DOI: 10.1145/2702613.2702964

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