Pharmacological versus sensory factors in the satiation of chocolate craving

@article{Michener1994PharmacologicalVS,
  title={Pharmacological versus sensory factors in the satiation of chocolate craving},
  author={Willa Michener and Paul Rozin},
  journal={Physiology \& Behavior},
  year={1994},
  volume={56},
  pages={419-422}
}
This is the first experimental study directed at differentiating between physiological or sensory accounts of the satiation of nondrug cravings, using chocolate craving, the most common craving in North America. At the onset of craving, chocolate cravers consumed a chocolate bar, the caloric equivalent in "white chocolate" (containing none of the pharmacological components of chocolate), the pharmacological equivalent in cocoa capsules, placebo, and no treatment conditions had virtually no… 
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In a recent review we argued for a primarily attitudinal rather than physiological explanation of (self-reported) food craving and food “addiction” (1). We proposed that attitudes towards frequently
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Methylxanthines in amounts found in 50-g chocolate may well contribute to the authors' liking for chocolate, especially to the more acquired taste for dark chocolate.
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