Pharmaceutical Industry Marketing: Understanding Its Impact on Women’s Health

@article{Sufrin2008PharmaceuticalIM,
  title={Pharmaceutical Industry Marketing: Understanding Its Impact on Women’s Health},
  author={Carolyn B. Sufrin and Joseph S. Ross},
  journal={Obstetrical \& Gynecological Survey},
  year={2008},
  volume={63},
  pages={585-596}
}
The delivery of modern health care entails significant involvement from the pharmaceutical industry, including developing and manufacturing drugs. However, the industry also has tremendous influence on the practice of medicine through its considerable marketing efforts, both to patients through direct to consumer advertising, and to physicians through detailing, providing samples, continuing medical education, and other efforts. This article will review the role that pharmaceutical marketing… 

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