Persuasive interaction for collectivist cultures

@inproceedings{Khaled2006PersuasiveIF,
  title={Persuasive interaction for collectivist cultures},
  author={R. Khaled and R. Biddle and J. Noble and P. Barr and R. Fischer},
  booktitle={AUIC},
  year={2006}
}
Persuasive technology is defined as "any interactive product designed to change attitudes or behaviours by making desired outcomes easier to achieve". It can take the form of interactive web applications, hand held devices, and games. To date there has been limited research into persuasive technology outside of America. Cross-cultural research shows that in order for persuasion to be most effective, it is often necessary to draw upon important cultural themes of the target audience. Applying… Expand
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