Persuasive computers: perspectives and research directions

  title={Persuasive computers: perspectives and research directions},
  author={B. J. Fogg},
  journal={Proceedings of the SIGCHI Conference on Human Factors in Computing Systems},
  • B. Fogg
  • Published 1 January 1998
  • Business
  • Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
The study of computers as persuasive technologies (called “captology”) was introduced at CHI 97 as a new area of inquiry. This paper proposes definitions, perspectives, and research directions for further investigation of this field A persuasive computer is an interactive technology that attempts to change attitudes or behaviors in some way. Perspective 1 describes how computers can inherit three types of intentionality: endogenous, exogenous, and autogenous. Perspective 2 presents the… 

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