Persuasive Technology for Smartphone Fitness Apps

@inproceedings{Yoganathan2013PersuasiveTF,
  title={Persuasive Technology for Smartphone Fitness Apps},
  author={Duwaraka Yoganathan and Sangaralingam Kajanan},
  booktitle={PACIS},
  year={2013}
}
Increased popularity of smartphones has great potential to assist individuals in making healthy changes to their behaviour. Obesity and sedentary lifestyles are fast becoming a healthcare concern in modern societies. This study takes an important step in designing persuasive fitness applications (or apps) that can enhance the physical activity behaviour of individuals. We conceptualize that persuasive technology design principles embedded in social cognitive theory constructs will lead to the… CONTINUE READING

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