Persuasion Neuroscience: New Potential to Test Dual-process Theories

    Abstract

    Although interest in various topics in social psychology has waxed and waned over the years, " persuasion must surely be among the 'nearest and dearest' to the heart of our discipline " (Kruglanski, Thompson, & Spiegel, 1999; p. 293). Indeed, the study of persuasive influence has been a mainstay in the field since the early 20 th century. Whether it was a… (More)

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    @inproceedings{PersuasionNN, title={Persuasion Neuroscience: New Potential to Test Dual-process Theories}, author={} }