Persuasion: From Single to Multiple to Metacognitive Processes.

  title={Persuasion: From Single to Multiple to Metacognitive Processes.},
  author={Richard E. Petty and Pablo Bri{\~n}ol},
  journal={Perspectives on psychological science : a journal of the Association for Psychological Science},
  volume={3 2},
This article provides a brief overview of major developments in the history of contemporary persuasion theory. The first intuitive and empirical approaches to persuasion were guided by main-effect questions (e.g., are experts more persuasive than nonexperts?). Furthermore, researchers focused on only one process by which variables (e.g., emotion, source credibility) would have an impact (e.g., emotion affected attitudes by classical conditioning). As data began to accumulate, so many new… CONTINUE READING