Persuasion: Empirical Evidence

@article{DellaVigna2009PersuasionEE,
  title={Persuasion: Empirical Evidence},
  author={Stefano DellaVigna and Matthew Gentzkow},
  journal={Behavioral \& Experimental Economics},
  year={2009}
}
We provide a selective survey of empirical evidence on the effects as well as the drivers of persuasive communication. We consider persuasion directed at consumers, voters, donors, and investors. We organize our review around four questions. First, to what extent does persuasion affect the behavior of each of these groups? Second, what models best capture the response to persuasive communication? In particular, we distinguish information-based models from preference-based models. Third, what… 

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