Perspectives on Parsimony : How Long Is the Coast of England ? A Reply to Park and MacInnis ; Schwarz ; Petty ; and Lynch

@inproceedings{Cohen2006PerspectivesOP,
  title={Perspectives on Parsimony : How Long Is the Coast of England ? A Reply to Park and MacInnis ; Schwarz ; Petty ; and Lynch},
  author={Joel B. Cohen and Americus Reed},
  year={2006}
}
P and MacInnis (2006, in this issue) provide the always sound advice to examine the boundaries of the focal construct, in this case attitudes. They wonder whether attitudes are capable of predicting differences in levels of personal investment and commitment to resulting behavior, and they question whether attitude dimensions such as strength and extremity… CONTINUE READING