Perspective: The Stage‐Gate® Idea‐to‐Launch Process—Update, What's New, and NexGen Systems*

@article{Cooper2008PerspectiveTS,
  title={Perspective: The Stage‐Gate{\textregistered} Idea‐to‐Launch Process—Update, What's New, and NexGen Systems*},
  author={R. Cooper},
  journal={Journal of Product Innovation Management},
  year={2008},
  volume={25},
  pages={213-232}
}
  • R. Cooper
  • Published 2008
  • Computer Science
  • Journal of Product Innovation Management
Stage-Gate has become a popular system for driving new products to market, and the benefits of using such a robust idea-to-launch system have been well documented. However, there are many misconceptions and challenges in using Stage-Gate. First, Stage-Gate is briefly outlined, noting how the system should work and the structure of both stages and gates. Next, some of the misconceptions about Stage-Gate—it is not a linear process, nor is it a rigid system—are debunked, and explanations of what… Expand
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