Personas and decision making in the design process: an ethnographic case study

  title={Personas and decision making in the design process: an ethnographic case study},
  author={Erin Friess},
  journal={Proceedings of the SIGCHI Conference on Human Factors in Computing Systems},
  • Erin Friess
  • Published 5 May 2012
  • Sociology
  • Proceedings of the SIGCHI Conference on Human Factors in Computing Systems
Personas have become a well-lauded method to aid designers in keeping the needs of the intended user population at the forefront of the design process. [] Key Result Despite the scarcity of personas in the decision-making sessions, this ethnographic case study also explores the value of personas for this team even when the personas are not explicitly linguistically invoked.

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