Personalizing the user experience on ibm.com

@article{Karat2003PersonalizingTU,
  title={Personalizing the user experience on ibm.com},
  author={Clare-Marie Karat and Carolyn Brodie and John Karat and John Vergo and Sherman R. Alpert},
  journal={IBM Systems Journal},
  year={2003},
  volume={42},
  pages={686-701}
}