Personalizing politics: a congruency model of political preference.

@article{Caprara2004PersonalizingPA,
  title={Personalizing politics: a congruency model of political preference.},
  author={Gian Vittorio Caprara and Philip G. Zimbardo},
  journal={The American psychologist},
  year={2004},
  volume={59 7},
  pages={581-94}
}
Modern politics become personalized as individual characteristics of voters and candidates assume greater importance in political discourse. Although personalities of candidates capture center stage and become the focus of voters' preferences, individual characteristics of voters, such as their traits and values, become decisive for political choice. The authors' findings reveal that people vote for candidates whose personality traits are in accordance with the ideology of their preferred… CONTINUE READING

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