Personalizing Search Based on user Search Histories

@inproceedings{SwathishriJThenmozhi2015PersonalizingSB,
  title={Personalizing Search Based on user Search Histories},
  author={M Swathishri.JThenmozhi. and Nivedha},
  year={2015}
}
  • Swathishri. J Thenmozhi. M, Nivedha
  • Published 2015
In improving the quality of various search services on the Internet, Individualized web search (IWS) has demonstrated its effectiveness. User preferences are modelled as hierarchical user profiles in IWS applications. We propose an IWS framework called UPS that can adaptively generalize profiles by queries. Our runtime generalization evaluates the utility of personalization and the privacy risk of exposing the generalized profile. We present two greedy algorithms, namely GreedyDP and GreedyIL… CONTINUE READING
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