Personalized search

@article{Pitkow2002PersonalizedS,
  title={Personalized search},
  author={James E. Pitkow and Hinrich Sch{\"u}tze and Todd A. Cass and Robert Cooley and Don Turnbull and Andy Edmonds and Eytan Adar and Thomas M. Breuel},
  journal={Commun. ACM},
  year={2002},
  volume={45},
  pages={50-55}
}
A contextual computing approach may prove a breakthrough in personalized search efficiency. 
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