Personalized search

  title={Personalized search},
  author={James E. Pitkow and Hinrich Sch{\"u}tze and Todd A. Cass and Robert Cooley and Don Turnbull and Andy Edmonds and Eytan Adar and Thomas M. Breuel},
  journal={Commun. ACM},
A contextual computing approach may prove a breakthrough in personalized search efficiency. 
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