Personalized Persuasion

  title={Personalized Persuasion},
  author={J. Hirsh and Sonia K. Kang and G. Bodenhausen},
  journal={Psychological Science},
  pages={578 - 581}
  • J. Hirsh, Sonia K. Kang, G. Bodenhausen
  • Published 2012
  • Medicine, Psychology
  • Psychological Science
  • Persuasive messages are more effective when they are custom-tailored to reflect the interests and concerns of the intended audience. Much of the message-framing literature has focused on the advantages of using either gain or loss frames, depending on the motivational orientation of the target group. In the current study, we extended this research to examine whether a persuasive appeal’s effectiveness can be increased by aligning the message framing with the recipient’s personality profile. For… CONTINUE READING

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