Personalization: a taxonomy

@inproceedings{Blom2000PersonalizationAT,
  title={Personalization: a taxonomy},
  author={Jan Blom},
  booktitle={CHI Extended Abstracts},
  year={2000}
}
Personalization is here defined as a process of changing a system to increase its personal relevance. This may have a work or social motivation. A taxonomy of motivations is developed and illustrated by application to mobile phones and e-commerce Web pages. 

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