Personality determinants of online shopping : Explaining online purchase intentions using a hierarchical approach

@article{Bonjak2007PersonalityDO,
  title={Personality determinants of online shopping : Explaining online purchase intentions using a hierarchical approach},
  author={M. Bo{\vs}njak and M. Galesic and Tracy L. Tuten},
  journal={Journal of Business Research},
  year={2007},
  volume={60},
  pages={597-605}
}
What determines whether one purchases products online or through another channel? Just as retailers seek to develop online retail websites as profitable channels of distribution, researchers have pursued answers to this very question. In pursuing this line of research, several approaches have been utilized including those based upon behavioral economics, lifestyle analysis, and merchandising effects. While some of this work identifies the potential moderation of personality traits most of it… Expand

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