Personality assessment using multiple online social networks

@article{Bhardwaj2015PersonalityAU,
  title={Personality assessment using multiple online social networks},
  author={Shally Bhardwaj and Praveen Kumar Atrey and Mukesh Kumar Saini and Abdulmotaleb El-Saddik},
  journal={Multimedia Tools and Applications},
  year={2015},
  volume={75},
  pages={13237-13269}
}
Personality plays an important role in various aspects of our daily life. It is being used in many application scenarios such as i) personalized marketing and advertisement of commercial products, ii) designing personalized ambient environments, iii) personalized avatars in virtual world, and iv) by psychologists to treat various mental and personality disorders. Traditional methods of personality assessment require a long questionnaire to be completed, which is time consuming. On the other… CONTINUE READING
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