Personalised Fuzzy Recommendation for High Involvement Products

Abstract

In this paper we introduce a content-based recommendation approach for assisting buyers of high involvement products with their purchasing choice. The approach incorporates a group-based, fuzzy multi-criteria method and provides personalized recommendation to end-users of e-Furniture. E-Furniture is an agent-based system that offers decision making and… (More)
DOI: 10.1109/SMC.2013.831

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