Personal innovativeness, social influences and adoption of wireless Internet services via mobile technology


Technology acceptance research has tended to focus on instrumental beliefs such as perceived usefulness and perceived ease of use as drivers of usage intentions, with technology characteristics as major external stimuli. Behavioral sciences and individual psychology, however, suggest that social influences and personal traits such as individual… (More)
DOI: 10.1016/j.jsis.2005.07.003

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