• Corpus ID: 168494908

Personal Branding and Employee Advocacy in Finnish Companies : Is Personal Branding and Employee Advocacy beneficial

@inproceedings{Katila2016PersonalBA,
  title={Personal Branding and Employee Advocacy in Finnish Companies : Is Personal Branding and Employee Advocacy beneficial},
  author={Sonja Katila},
  year={2016}
}
theseus.fi

27 References

Miksi Yritys Tarvitsee Henkilöbrändejä ja Miten Asiantuntija Brändää Itsensä

  • 2014

What is Web 2.0

Personal Branding. [online] Available at: < http://thecontentauthority.com/blog/personal-branding > [Accessed 25.02.2016

  • 2011

Principles of Marketing Global Edition

Marketing : An Introduction

PART ONE: THIS IS MARKETING Marketing Today The marketing environment PART TWO: MAKING SENSE OF MARKETS Buyer behaviour Market segmentation, targeting and positioning Marketing research PART THREE:…

A Branded World: Adventures in Public Relations and the Creation of Superbrands

Blending Qualitative and Quantitative Research Methods in Theses and Dissertations [Book Review]

Review(s) of: R. Murray Thomas, Blending Qualitative and Quantitative Research Methods in Theses and Dissertations, Corwin Press (an imprint of Sage), Thousand Oaks, California, 2003, ISBN…

The Qualitative Research Interview

BrandDigital: Simple Ways Top Brands Succeed in the Digital World

PART I: WHAT'S HAPPENED SINCE THE RELEASE OF BRANDSIMPLE? The Universe and Utility of the Internet is Expanding The 411 on other Digital Challenges How Digital Acceleration is Making a Flatter World…

Digital Branding: A Complete Step-by-Step Guide to Strategy, Tactics and Measurement

This chapter discusses the importance of asking questions, and the role of analytics in digital branding, as well as measuring digital branding.