Personal Branding And e-Professionalism

  title={Personal Branding And e-Professionalism},
  author={Chris Ward and D. Yates},
  journal={Journal of Service Science},
  • Chris Ward, D. Yates
  • Published 2013
  • Sociology
  • Journal of Service Science
  • As early as the late 1990s, Tom Peters started the conversation about personal branding with his book The Brand Called You. This concept is not without its supporters and critics. Often people view personal branding as something negative such as bragging or possible view it as self-promotion. In the world of Facebook, Twitter and LinkedIn, it is more important than ever that everyone, but primarily students, understand the implication of their online postings but also consider the importance of… CONTINUE READING
    18 Citations
    Exploring Personal Political Brands of Iceland’s Parliamentarians
    • 1
    • PDF
    Personal Branding: Interdisciplinary Systematic Review and Research Agenda
    • 11
    • PDF
    Marketing Personal Brands
    Marketing in SMEs: a “4Ps” self-branding model
    • 41
    • Highly Influenced
    • PDF