Personal Branding: Building Your Pathway to Professional Success

  title={Personal Branding: Building Your Pathway to Professional Success},
  author={Jodi Philbrick and Ana D. Cleveland},
  journal={Medical Reference Services Quarterly},
  pages={181 - 189}
Personal branding is an introspective process by which you define yourself professionally, and it can serve as your pathway to professional success. There are six steps to building your personal brand: (1) taking an introspective look, (2) understanding the brand that may already exist, (3) developing your personal brand mantra, (4) crafting your physical footprint, (5) creating your digital footprint, and (6) communicating your message. Your personal brand is a promise of value and performance… Expand

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