Persistence : How Treatment Effects Persist After Interventions Stop

@inproceedings{Frey2014PersistenceH,
  title={Persistence : How Treatment Effects Persist After Interventions Stop},
  author={Erin N. Frey and Todd Rogers},
  year={2014}
}
Interventions intended to change people’s behavior are ubiquitous in modern society. Some interventions produce changes in behavior that persist even after the interventions are discontinued, while other interventions generate only short-term behavior changes that disappear once the interventions stop. The framework presented here guides understanding of why and how behavior changes (treatment effects) persist after interventions (treatments) are discontinued. Four persistence pathways explain… CONTINUE READING