Performing Spectacular Girlhood: Mass-Produced Dressing-Up Costumes and the Commodification of Imagination

  title={Performing Spectacular Girlhood: Mass-Produced Dressing-Up Costumes and the Commodification of Imagination},
  author={Annebella Pollen},
  journal={Textile History},
  pages={162 - 180}
  • A. Pollen
  • Published 1 November 2011
  • Sociology
  • Textile History
Abstract This research, using an extensive sample of mass-produced dressing-up costumes aimed at pre-school and infant school girls, examines the breadth (and narrowness) of imaginative roles available on the high street. Utilising object-based methods of analysis alongside theories of performativity, childhood, consumption and gender acquisition, this article explores how gender is produced on the body through the performance of clothing. Despite the designation of imagination and play as… 

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