Performing Gender: A Content Analysis of Gender Display in Music Videos

  title={Performing Gender: A Content Analysis of Gender Display in Music Videos},
  author={Cara Wallis},
  journal={Sex Roles},
  • C. Wallis
  • Published 31 January 2011
  • Sociology
  • Sex Roles
This study investigated differences in gender display by male and female performers in music videos. Goffman’s (1976) conceptual framework of gender display was refined and expanded upon as a basis for analyzing 12 nonverbal displays associated with subordination, domination, sexuality, and aggression in music videos by an equal number of male and female lead performers. 34 music videos on U.S. cable stations MTV and MTV2 were divided into 30-second segments, resulting in 253 units that were… 

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