Perceptual Control and Social Power

@article{McClelland1994PerceptualCA,
  title={Perceptual Control and Social Power},
  author={Kent McClelland},
  journal={Sociological Perspectives},
  year={1994},
  volume={37},
  pages={461 - 496}
}
This article explores a new psychological perspective on human behavior, a cybernetic approach called “perceptual control theory” (PCT). After detailing the PCT model, I demonstrate one application of PCT to sociological theory by applying this perspective to questions of power and interpersonal control. I argue that social power should be distinguished from interpersonal use of force, coercion, incentives, or influence. Rather, power derives from an alignment of goals by humans acting as… 

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