Perceptions of internal marketing and organizational commitment by nurses.

Abstract

AIM This paper is a report of a study to determine whether a favourable perception of internal marketing is associated with increased organizational commitment. BACKGROUND The role of nurses in healthcare treatment is expanding, and becoming more important as time progresses. Therefore, the primary concern of business of health care is to use internal… (More)
DOI: 10.1111/j.1365-2648.2008.04844.x

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