Perceptions of Moral Violations and Personality Traits Among Heroes and Villains

@article{Eden2015PerceptionsOM,
  title={Perceptions of Moral Violations and Personality Traits Among Heroes and Villains},
  author={Allison Eden and Mary Beth Oliver and Ron Tamborini and Anthony M. Limperos and Julia K. Woolley},
  journal={Mass Communication and Society},
  year={2015},
  volume={18},
  pages={186 - 208}
}
This study investigates disposition-formation processes in entertainment by predicting perceptions of media heroes and villains by their behavior in specific moral domains. Participants rated self-selected heroes and villains from television and film along the moral domains of care, fairness, loyalty, authority, and purity (Haidt & Joseph, 2007) as well as along dimensions of warmth, competence, and duplicity used in impression-formation research (Fiske, Cuddy, Glick, & Xu, 2002). Results show… 

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