Perceptions of Export Barriers and Cultural Issues: The SME E-Commerce Experience

@article{Hornby2002PerceptionsOE,
  title={Perceptions of Export Barriers and Cultural Issues: The SME E-Commerce Experience},
  author={Glen Hornby and Paula Goulding and Simpson Poon},
  journal={J. Electron. Commerce Res.},
  year={2002},
  volume={3},
  pages={213-226}
}
Studies have shown that smalland medium-sized enterprises (SMEs) have embraced E-Commerce to strengthen their competitive position. In the case of SMEs engaging in export activities, the Internet is supposed to be useful in reaching out to international markets. In this paper, we discuss findings from a study comparing Australian and UK small exporters’ perception of export barriers and the impact of E-Commerce. In addition, we highlight how exporters might be faced with cultural issues during… CONTINUE READING