Perceptions of Dyadic Business Relationships: In Search of the Social Psychological Basis of Interpersonal Relationship Perceptions in Socio-Economic Exchange Relationships

@inproceedings{Berghll2003PerceptionsOD,
  title={Perceptions of Dyadic Business Relationships: In Search of the Social Psychological Basis of Interpersonal Relationship Perceptions in Socio-Economic Exchange Relationships},
  author={Sami Bergh{\"a}ll},
  year={2003}
}
During the past 10 years, substantial relationship marketing disciplinary discussion has centred around the concepts of commitment and trust as the key mediating concepts of relationship perceptions. The models developed, however, have lacked the psychological basis from which each of us typically approach the above mentioned relationships. As the essential reflective feature of business interaction seems to be the dualism between calculative monetary considerations and the social elements of… CONTINUE READING

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