Perception of the color red enhances the force and velocity of motor output.

  title={Perception of the color red enhances the force and velocity of motor output.},
  author={Andrew J. Elliot and Henk Aarts},
  volume={11 2},
The present research examined whether perception of the color red influences basic motor functioning. Prior research on color and motor functioning has been guided by ill-defined theoretical statements, and has been plagued by methodological problems. Drawing on theoretical and empirical work on the threat-behavior link in human and nonhuman animals, we proposed and tested the prediction that perceiving red enhances the force and velocity of motor output. Experiment 1 demonstrated that red… 

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