Perception and reality: a national evaluation of social norms marketing interventions to reduce college students' heavy alcohol use.

@article{Wechsler2003PerceptionAR,
  title={Perception and reality: a national evaluation of social norms marketing interventions to reduce college students' heavy alcohol use.},
  author={Henry Wechsler and Toben E Nelson and Jae Eun Lee and Mark Seibring and Catherine Lewis and Richard P Keeling},
  journal={Journal of studies on alcohol},
  year={2003},
  volume={64 4},
  pages={484-94}
}
OBJECTIVE To evaluate a widely used intervention to reduce college student alcohol use, we studied student drinking patterns at colleges that employed social norms marketing programs and those that did not. METHOD We examined responses of students in the Harvard School of Public Health College Alcohol Study (CAS) 1997, 1999 and 2001 data sets at 37 colleges that employed social norms marketing programs and at 61 that did not. Information about the students' drinking behavior and their… CONTINUE READING