Perceived visual informativeness (PVI): construct and scale development to assess visual information in printed materials.

@article{King2014PerceivedVI,
  title={Perceived visual informativeness (PVI): construct and scale development to assess visual information in printed materials.},
  author={Andy J. King and Jakob D. Jensen and Lashara A Davis and Nick Carcioppolo},
  journal={Journal of health communication},
  year={2014},
  volume={19 10},
  pages={1099-115}
}
There is a paucity of research on the visual images used in health communication messages and campaign materials. Even though many studies suggest further investigation of these visual messages and their features, few studies provide specific constructs or assessment tools for evaluating the characteristics of visual messages in health communication contexts. The authors conducted 2 studies to validate a measure of perceived visual informativeness (PVI), a message construct assessing visual… CONTINUE READING

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