Perceived security, privacy, and trust concerns within Social Networking Sites: The role of Information sharing and relationships development in the Malaysian Higher Education Institutions' marketing

@article{Almadhoun2011PerceivedSP,
  title={Perceived security, privacy, and trust concerns within Social Networking Sites: The role of Information sharing and relationships development in the Malaysian Higher Education Institutions' marketing},
  author={Nour Mohammed Almadhoun and P. Dhanapal Durai Dominic and Lai Fong Woon},
  journal={2011 IEEE International Conference on Control System, Computing and Engineering},
  year={2011},
  pages={426-431}
}
Nowadays, higher education is facing big challenges that made a lot of Higher Education Institutions (HEIs) become increasingly interested in attracting more students. Social Networking Sites (SNSs) such as Facebook have experienced exponential growth in recent years. These SNSs offer attractive means of online social interactions and communications, but… CONTINUE READING