Perceived Attributes of Models in Prime-Time and Daytime Television Commercials : A Person Perception Approach

  • H. BRUCE LAAAMERS
  • Published 2007

Abstract

For some time, it has been vogue to cite research deploring the way in which women have been portrayed in advertisements. Indeed, the data have been both embarrassing and challenging to marketers and advertisers. Content analyses of sex role portrayals in magazine advertisements have shown that women have often been portrayed in unflattering and… (More)

Topics

  • Presentations referencing similar topics