Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories

@article{Racherla2012PerceivedO,
  title={Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories},
  author={Pradeep Racherla and Wesley Friske},
  journal={Electronic Commerce Research and Applications},
  year={2012},
  volume={11},
  pages={548-559}
}
Online reviews, a form of online word-of-mouth (eWOM), have recently become one of the most important sources of information for modern consumers. Recent scholarship involving eWOM often focuses on the transmission and impact of online reviews but sheds less light on the underlying processes that drive consumers’ receptions of them. Similarly, few studies have explored the recipients’ perspectives in the context of various services. This study addresses the aforementioned gaps in extant… CONTINUE READING

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